Brioso

Lively. Heritage. Modern. The Brioso project brought the vibrant essence of Italian culture to life in a way that honors tradition while embracing a bold, contemporary spirit. Studio One Eighty crafted a brand design that captures the energy of Italian street life and the timeless charm of its culinary heritage, creating a visual identity that’s as lively as its name.

Our approach combined a bold handwritten font with rough, hand-drawn icons that nod to Italy’s rich culture. Each icon tells a story, incorporating vintage Italian photographs, bringing moments of joy and connection into the heart of the brand. The result is a visual language that feels authentically Italian yet undeniably fresh.

By blending the rustic warmth of tradition with a modern, artistic edge, Studio One Eighty’s brand design for Brioso bridges the past and present, creating a dining experience as rich in culture as it is in flavor. Every detail, from the typography to the imagery, was thoughtfully designed to celebrate the soul of Italian food while inviting a new generation to embrace its lively heritage.

The result? A brand identity that’s not just visually captivating but a tribute to the enduring spirit of Italian cuisine, reimagined for today.