Dear Lilith

Daring. Edgy. Unapologetic. Dear Lilith needed a brand identity that would resonate with bold consumers unafraid to push boundaries with their makeup. The goal was to craft a logo design that captured the brand’s fearless attitude and spoke directly to its rebellious spirit.

Studio One Eighty designed a custom logo featuring a hand-drawn snake coiled around a makeup brush, a visual embodiment of the brand’s daring vision. We paired this intricate illustration with a sharp serif font and a neutral colour palette to strike the perfect balance between sophistication and edge.

The result is a brand design that exudes confidence and individuality, setting Dear Lilith apart as a standout in the beauty industry for those who dare to be different.