Patti’s

Fresh. Timeless. Refined. Patti’s Flower Boutique has been a staple in their community for over 15 years, known for providing premium, locally grown blooms. But with an identity that no longer reflected their quality and service, Patti needed a brand refresh that honoured their legacy while elevating the boutique’s image.

We began by immersing ourselves in the floral industry, analyzing competitors and gaining a deep understanding of the target market to create a strategy that would truly resonate. The result? A sophisticated rebrand featuring a delicate script paired with an elegant serif font, perfectly balancing luxury and credibility. An earthy colour palette accented with a golden beige hue ties it all together, evoking a sense of understated elegance while staying true to Patti’s roots.

The final identity is a harmonious blend of classic and contemporary – a brand that captures the essence of Patti’s Flower Boutique and positions it as a trusted destination for discerning customers seeking beauty and quality in every bloom.

Industry
Floral, Retail
Involvement
Industry research, competitive analysis, brand design, storefront design, print design
Date
Category: