Benzao

Rich. Vibrant. Timeless. The Benzão project brought together the cherished traditions of Brazilian café culture with a fresh, modern approach to design. Studio One Eighty crafted a brand that celebrates both the rustic warmth and contemporary flair of Brazilian coffee, creating a visual experience that’s as rich as the coffee itself.

Our design merges hand-drawn elements with bold type and a vibrant colour palette, embodying the essence of café brasileiro while pushing creative boundaries. This fusion of the traditional and the contemporary allows Benzão’s brand to feel both comforting and innovative, a true representation of Brazil’s evolving coffee culture.

From concept to final design, every element was carefully chosen to capture the spirit of Benzão, a place where authenticity meets a bold, new vision. The result? A brand identity that’s not just visually captivating but a testament to the timeless allure of Brazilian coffee, reimagined.

Industry
Hospitality
Involvement
Industry research, competitive analysis, brand design, print design
Date