Bouzon

Bouzon

Retro. Bold. Playful. The Bouzon project brought the charm of a Parisian café and bakery to life with a colourful, retro-inspired twist. Studio One Eighty crafted a vibrant brand design that’s as fresh and delightful as the pastries themselves, merging bold creativity with timeless French elegance.

At the heart of the brand is a custom-designed typeface built entirely from circles, reflecting the soft, airy puffiness of bread. This design language extends to bespoke icons, crafted with the same circular elements, creating a cohesive and visually striking identity. A retro-infused colour palette of pink, yellow, orange, and green adds a playful yet sophisticated vibrancy, making the brand impossible to ignore.

The result is a brand design that’s eye-catching, joyful, and uniquely Bouzon – perfectly capturing the spirit of a Parisian café with a modern, artistic edge. From the typography to the colour palette, every detail was designed to evoke warmth, creativity, and a dash of nostalgia, reimagining tradition in a bold, fresh way.