Cipher

Elemental. Grounded. Pure. Studio One Eighty created a brand identity for Cipher specialty teas, that honor the raw power of nature’s ingredients. Focused on holistic wellness, Cipher’s teas are crafted from hand-foraged botanicals, each blend designed to restore, cleanse, and fortify the body.

At the core of Cipher’s brand is a refined yet organic aesthetic. The custom wordmark, set in a bold yet elegant serif, balances sophistication with an earthy, grounded presence. Each tea is visually represented by raw, unprocessed ingredients, captured in rustic, textural imagery that reinforces Cipher’s dedication to purity and transparency. A structured label layout, reminiscent of scientific documentation, emphasizes the brand’s commitment to the natural benefits of each blend.

The result is a brand identity that feels both ancient and modern, rooted in the wisdom of nature yet designed with a contemporary sensibility. Cipher’s visual language is as intentional as its formulations: honest, bold, and deeply restorative.