Friteur

Authentic. Modern. Iconic. The Friteur project was a deep dive into capturing the spirit of Belgium’s beloved street food while giving it a fresh, modern edge. Studio One Eighty crafted a brand identity that pays homage to the authenticity of Belgian fries, blending tradition with bold design choices that feel right at home in today’s culinary landscape.

Using geometric shapes that echo the distinct cuts of various fry styles, we created a look that feels playful yet refined. Each design element, from the shapes to the neutral, bold colour palette, was carefully selected to embody the essence of Belgium’s iconic street food culture while maintaining a clean, contemporary feel.

Our approach merged tradition with innovation, transforming Friteur’s brand into a visual celebration of Belgian heritage, with a twist. The result? A standout identity that’s instantly recognizable and packed with character. Every detail, from the conceptual phase to final execution, was crafted to reflect Friteur’s commitment to quality and its roots in Belgian street culture.

Ultimately, Friteur’s brand design is more than a visual – it’s a slice of Belgium reimagined for today.